I’m writing you to apply to be your new Director of Marketing. I know you may currently have a Director of Marketing but over the last several years you have released far too many products with names that are not SEO friendly. I’ll give you Office, Word, Paint, Access, Outlook and Project because those existed before the need for good SEO. The trend started with the release of C# and .NET (a top level domain mind you) continued with Bing and the most recent Surface. I promise that when I take over marketing operations SEO and non-generic product naming will occur before any product naming decisions are made.

As an example you may search with Bing, Yahoo! and Google for DC Dan and note that I’m the first result for each.

Thank you for your time and consideration.

Sincerely,
DC Dan

With the exception of someone swiping the screen and pressing a play button, you really don’t see any other interaction between the user and the Surface. Contrast that with the iPad commercials.

Most of the video is focused on people actually interacting with and using the iPad. The ad for the Surface is more about having the tablet as an object. My guess would be that’s because the Surface interface is probably lacking the polish and simplicity of the iPad.