I worked at McDonald’s for four and a half years. One of the main problems that I think McDonald’s has is lack of awareness, people just don’t know about it. Last year alone McDonald’s spent $768,600,000* on marketing just to raise awareness of their brand. Let’s help McDonald’s raise their brand awareness by putting magnetic stickers on the back of our cars. I’m also hoping the NFL will climb on board as well and have one week where all of the players wear yellow gloves and the MLB will use yellow bats. We need to make sure that the McRib is not forgotten.
*the number was taken from the McDonald’s annual report (PDF Link)
