Tag Archive for Surface

Director of Marketing – Microsoft

Dear Microsoft,

I’m writing you to apply to be your new Director of Marketing. I know you may currently have a Director of Marketing but over the last several years you have released far too many products with names that are not SEO friendly. I’ll give you Office, Word, Paint, Access, Outlook and Project because those existed before the need for good SEO. The trend started with the release of C# and .NET (a top level domain mind you) continued with Bing and the most recent Surface. I promise that when I take over marketing operations SEO and non-generic product naming will occur before any product naming decisions are made.

As an example you may search with Bing, Yahoo! and Google for DC Dan and note that I’m the first result for each.

Thank you for your time and consideration.

Sincerely,
DC Dan

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The Surface vs iPad Marketing

I’ve noticed a big difference in the way the Surface (the new Windows tablet by Microsoft) and the iPad are being marketed.


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